Social Media Management

Manage ExCo’s social media presence across LinkedIn, Meta Suite, YouTube, and X, providing creative direction over content formats, posting strategies, and overall brand presentation. Led the expansion of ExCo’s digital footprint by launching new pages on Facebook, Instagram, Threads, and YouTube. Analyze KPIs to ensure we are reaching targeted audiences, optimize performance, and inform future strategy. Boost posts, create and manage ads, and oversee video content to maintain a consistent, on-brand presence across all platforms.

Grew the LinkedIn page from 4,000 followers to 9,000 in a year, utilizing strategic social media plans, organic content, and paid ads.