Julia Lee
Marketing and Brand Strategy Manager
I'm a Marketing and Brand Strategy Manager. I lead brand and marketing strategy across web, social, and partner channels. My work runs from day-to-day social content to large-scale campaigns. A big part of it is distilling long-form content into platform-native assets that reach the right audiences.
My background is in design. I studied Strategic Design and Management at Parsons and spent years as a graphic and UX/UI designer for clients like The Wall Street Journal. That foundation shapes how I approach marketing: I think about hierarchy, clarity, and brand consistency in everything that goes out, whether it's a paid campaign, a collaborator rollout, or a single post.
Lately, I've been focused on bringing AI into the creative process. I build workflows and custom skills in Claude, and I work in tools like Claude Design and Canva AI. I also review AI-generated assets to make sure they meet a professional standard. My goal is to use AI to move faster without sacrificing the craft, so the work stays both efficient and well-designed.