Social Media Campaigns

Led the development and execution of the social media plan for ExCo Insights, a year-long (and ongoing) campaign. I planned the content calendar, collaborated closely with the copywriter, and designed all creative assets while maintaining consistent communication with key stakeholders to ensure alignment with brand goals. I managed content across company platforms including Facebook, Instagram, and LinkedIn, continuously refining designs and adapting content to fit each channel’s best practices. I also scheduled article releases and formatted content for online publication through WordPress. Throughout the campaign, I tracked and analyzed KPIs in HubSpot to measure effectiveness, uncover insights, and optimize future content. This initiative has generated some of our highest audience engagement to date and continues to deliver the strongest return in attracting new followers.